Product Overview

The Iconic London Soft Touch Blush & Mascara Duo is a curated bundle containing the Soft Touch Buildable Blurring Blush and the Triple Threat Mascara in Black. Together they deliver a complete face and eye look — a buildable, soft-focus flush of colour on the cheeks paired with voluminous, lengthened and lifted lashes for an effortless, all-day ICONIC finish.

What's Included

• Soft Touch Buildable Blurring Blush (5g): A hybrid cream-to-powder blush available in four shades — Fridays, Shady Lady, Teddy Bear, and Grape Juice — that blends seamlessly for a soft-focus, airbrushed flush of colour.

• Triple Threat Mascara in Black (9ml): A bestselling ultra-black, weightless mascara that volumises, lengthens and lifts lashes all day for a dramatic, fluttery look. Features a slim brush designed to get right to the root of the lashes for an even, clump-free, smudge-proof finish.

Key Benefits

• Soft-Focus Blush: The hybrid cream-to-powder formula melts into the skin for a seamless, airbrushed flush of colour without patchiness, heaviness, or texture emphasis.

• Volumising, Lengthening & Lifting Lashes: The Triple Threat Mascara delivers dramatic, next-level lashes with an intense, all-day smudge-proof and transfer-proof finish.

• Buildable Colour & Drama: Both products are designed to be layered — build the blush from a natural flush to a bold pop, and layer the mascara for everyday wear or a more dramatic lash look.

• Long-Lasting Wear: The blush sets like a powder for all-day colour, while the mascara is smudge-proof and transfer-proof from morning through to night.

• Skin-Loving Blush Formula: Infused with vegan collagen, hyaluronic acid, ceramides and squalane for a healthy, plumped appearance alongside the colour payoff.

Ingredients & Benefits

• Vegan Collagen: Helps to visibly smooth the skin's appearance.

• Hyaluronic Acid: Provides deep hydration for a plump, refreshed look.

• Ceramides: Protects and supports the skin barrier.

• Squalane: Nourishes and softens the skin for a smooth finish.

• Carnauba Wax: A vegan wax that creates a flexible, weightless film on the lashes.

• Glycerin: Hydrates and smooths while helping the mascara formula adhere to lashes for a flake-free finish.

Available Blush Shades

• Fridays: A cool-toned baby pink.

• Shady Lady: A soft mauve rose.

• Teddy Bear: A warm peachy rose.

• Grape Juice: A deep berry pop.

How to Apply

Start with the Soft Touch Buildable Blurring Blush — apply to the apples of the cheeks using fingertips or a brush, buffing and blending for a soft-focus flush. Build and layer for your desired intensity. Then take the Triple Threat Mascara in Black and wiggle the slim brush in a zig-zag motion at the roots of the lashes, sweeping upward through the tips to volumise, lengthen and lift. Layer for added drama or a more statement lash finish.