Product Overview

The Iconic London Soft Touch Glow is a curated bundle containing the Soft Touch Buildable Blurring Blush and the Prep-Set-Glow in Original. Together they deliver a complete blush-and-glow routine — a buildable, soft-focus flush of colour on the cheeks, sealed and amplified with ICONIC's bestselling illuminating mist for a radiant, lit-from-within finish that lasts all day.

What's Included

• Soft Touch Buildable Blurring Blush (5g): A hybrid cream-to-powder blush available in four shades — Fridays, Shady Lady, Teddy Bear, and Grape Juice — that blends seamlessly for a soft-focus, airbrushed flush of colour.

• Prep-Set-Glow in Original (120ml): A multi-use hydrating shimmer mist that preps, sets and adds a radiant, light-reflecting glow. Infused with cucumber extract, chamomile flower extract, green tea, Vitamin E and caffeine — for skin that looks refreshed, revitalised and luminous.

Key Benefits

• Soft-Focus Blush: The hybrid cream-to-powder formula melts into the skin for a seamless, airbrushed flush of colour without patchiness, heaviness, or texture emphasis.

• Radiant All-Over Glow: Prep-Set-Glow's light-reflecting mica particles deliver an instant, luminous shimmer that amplifies and elevates the blush for a glowing, lit-from-within finish.

• Multi-Use Mist: Prep-Set-Glow can be used before makeup to hydrate and prep, after to set and seal, or both — making it a versatile finishing step for any look.

• Long-Lasting Wear: The blush sets like a powder for high-pigment, smudge-proof colour, while Prep-Set-Glow helps extend the wear of makeup throughout the day.

• Buildable Colour: The blush formula allows for a subtle everyday flush or a bolder pop of colour, while the mist can be layered for added glow intensity.

• Skin-Loving Ingredients: Both products are packed with skin-loving actives — the blush with vegan collagen, hyaluronic acid, ceramides and squalane; the mist with antioxidant-rich green tea, Vitamin E and hydrating cucumber extract.

Ingredients & Benefits

• Vegan Collagen: Helps to visibly smooth the skin's appearance.

• Hyaluronic Acid: Provides deep hydration for a plump, refreshed look.

• Ceramides: Protects and supports the skin barrier.

• Squalane: Nourishes and softens the skin for a smooth finish.

• Cucumber Extract: A skin superfood that helps skin feel fresh and hydrated.

• Chamomile Flower Extract: A calming, soothing botanical that helps comfort and condition the skin.

• Green Tea & Vitamin E: Antioxidant-rich ingredients that help condition the skin and protect against environmental stressors.

• Caffeine: Helps to combat the appearance of dark circles and refresh the skin.

• Mica: Light-reflecting pearls that deliver Prep-Set-Glow's signature luminous shimmer and radiant finish.

Available Blush Shades

• Fridays: A cool-toned baby pink.

• Shady Lady: A soft mauve rose.

• Teddy Bear: A warm peachy rose.

• Grape Juice: A deep berry pop.

How to Apply

Apply the Soft Touch Buildable Blurring Blush to the apples of the cheeks using fingertips or a brush, buffing and blending outward for a seamless, soft-focus flush. Build up the formula to your desired intensity. Then shake the Prep-Set-Glow for 5 seconds and, with eyes closed, mist evenly across the face using sweeping motions to set the look and add an all-over luminous glow. For maximum radiance, spritz before makeup application to prep and hydrate the skin, then again as a finishing step to seal and illuminate.